Examples and Ideas for UGC
Script Starters & Beyond
We've provided some sample scripts to get your creative juices flowing. But remember, these are just starting points! The key is to tailor your content to your unique style and target audience.
Here are some additional tips for crafting captivating Spark Ad content:
- Hook 'em in the first 3 seconds: Attention spans are short on TikTok. Use the first few seconds to grab attention with a question, a surprising fact, or a relatable scenario.
- Keep it short and sweet: Aim for videos under 60 seconds to maximize engagement.
- Showcase your personality: People connect with authenticity! Let your unique voice shine through.
- Focus on value: Provide viewers with a solution to a problem, a helpful tip, or entertaining content.
- End with a clear call to action: Tell viewers what you want them to do next, whether it's visiting a link or trying a product.
Start Here to Learn about Liberty Gold Standard Brand and Guidelines.
For access to brand assets and images, click here.
(These are just ideas or suggestions to help with creative process)
Example & Ideas for Video Content

Idea #1 : Shock & Awe
Scene 1 (First 3 seconds)
SFX: Dramatic music with a cymbal crash.
Influencer: (Eyes wide with shock) You guys... I wouldn't drink this! (Holds up a glass of cloudy tap water)
Text overlay: Is your tap water TRASH?
Scene 2 (Introduce problem & product)
Influencer: (Relaxed tone) Okay, calm down everyone. Let's not panic, but chances are your tap water isn't as pristine as you think. That's why I'm trying out the Liberty Gold Standard Water Testing Kit!
(Holds up the Liberty Gold Standard Water Testing Kit with a smile)
Scene 3 (Demonstration)
Influencer: This kit tests for 17 different things, like lead, chlorine, and hardness. Super easy to use - just follow the instructions...(Shows filling the test vials with tap water according to kit instructions)
Scene 4 (Results & Call to Action)
Influencer: (Looks intrigued at the color-changing test vials) Ooh, interesting! Let's see what these results mean... (Flips through a results chart included in the kit, explains a couple of parameters in layman's terms) This is actually kinda fascinating!
Text overlay: Know what's in your water!
Influencer: Head to the link in my bio to get your own Liberty Gold Standard Water Testing Kit and see if your tap water passes the test! #LibertyGoldStandard #WaterTesting #Sponsored (Spark Ad CTA will link to the product page)
Idea #2: Spit Take!
Is Your Water "Golden"?
First 3 Seconds (Grab Attention):
- Scene: Close-up on influencer with a grimace, chugging a glass of water, then immediately spitting it out with a dramatic flourish.
Voiceover (Energetic & Playful):
Ugh, guys! Is this what you call "refreshing"?
(Text overlay: "Is your tap water TRASH?")
Rest of Video (15-20 Seconds):
- Influencer holds up the Liberty Gold Standard Water Test Kit with a raised eyebrow.
- Transition to influencer setting up the kit at a kitchen sink (fast-forwarded for brevity).
- Influencer explains the kit tests for 17 different parameters, including lead, chlorine, and hardness (text overlays can highlight key points).
- Influencer dips the test strip and waits with a suspenseful expression.
Voiceover:
"Hold on, gotta see what's lurking in this mystery liquid!" ️
End Screen (CTA):
- Close-up on the test results with a thumbs up or thumbs down depending on the outcome (use creative freedom here).
- Text overlay: "Find out if YOUR water is gold standard!" with a link to the Liberty Gold Standard website (Spark Ad will link here).
Overall Tone:
Informative, engaging, and lighthearted. The first 3 seconds are crucial to grab attention with a relatable (and funny) experience. The rest of the video showcases the ease and importance of using the water test kit.
Idea #3: Whoa... That Can't be Right!
"Hold Up... My Water Tested WHAT?!" (17 Seconds)
Scene 1 (First 3 seconds):
Influencer (wide-eyed with mouth agape): Woah... there's no way that's right! (Hold up a Liberty Gold Standard Water Testing Kit with a shocked expression)
Scene 2 (Next 7 seconds):
Text overlay: "Don't freak out about your faucet FEAR! Test your water with Liberty Gold Standard!"
Influencer: Just tested my tap water with this amazing kit, and let's just say the results were... eye-opening! (Show the kit and then a quick shot of the test strip with concerning results)
Scene 3 (Next 7 seconds):
Text overlay: "17 parameters. Easy to use. Fast results."
Influencer: Thankfully, this Liberty Gold Standard Kit checks for 17 things! It was super easy to use, and I had results in minutes! (Show pouring water into the test vial and setting a timer) See how I did it? Stay tuned!
Call to action: "Link in bio to get your kit and test yours!" (Note: Call to action text will likely be added by TikTok itself)
Idea #4: Shocking Results!?
"Hold Up... My Water Tested WHAT?!" (18 Seconds)
Scene 1 (First 3 seconds):
Influencer (wide-eyed stare with mouth agape): No way... there's gotta be a mistake! ** (Hold result strips up to camera dramatically)**
Text overlay: "Shocking results from my tap water!?"
Scene 2 (Next 7 seconds):
Text overlay: "Don't freak out, test it out! "
Influencer: Before I call the hazmat team, let's rewind. I used the Liberty Gold Standard Water Testing Kit. It checks for 17 things, good and bad, in your tap water.
Scene 3 (Next 8 seconds):
Influencer (showing the easy-to-use kit): Super simple to use, even for someone like me! Just follow the instructions and get results in minutes. (Point to Liberty Gold Standard logo) See if YOUR water passes the test! #LibertyGoldStandard #WaterSafety #Sponsored
Call to action: "Link in bio to get your own kit!" (Note: Call to action text will likely be added by TikTok itself)
Idea #5: Two Part Video, Results Revealed!
"DIY Science Experiment: Is My Tap Water Safe? " (18 Seconds - Part 1)
Scene 1 (First 3 seconds):
Influencer (holding a glass of tap water): Cheers to hydration! (Takes a big gulp, then immediately grimaces and spits it out) Ugh, what is this taste?!
Text overlay: "Something's fishy with my tap water..."
Scene 2 (Next 7 seconds):
Influencer: Before I blame the city, let's do a little science experiment! (Holds up Liberty Gold Standard Water Testing Kit) This kit tests for 17 things in my tap water, good and bad.
Text overlay: "Liberty Gold Standard Water Testing Kit: Test it yourself!"
Scene 3 (Next 8 seconds):
Influencer (showing easy-to-use kit): Easy to use, even for science novices like me! Follow the instructions, dip the test strips, and wait for the results. (Looks expectantly at the testing strips) Stay tuned to see if my water passes the test! #LibertyGoldStandard #WaterScience #Sponsored
Call to action: "Part 2 coming soon! See if YOUR water is safe!" (Note: Call to action text will likely be added by TikTok itself)
(Second part of the video uploaded a day or two later)
"Tap Water Test Results... I NEED ANSWERS! " (18 Seconds - Part 2)
Scene 1 (First 3 seconds):
Influencer (wide-eyed with a look of horror): Oh no... there's NO WAY this can be right! (Holds up water test results sheet dramatically)
Text overlay: "The results are IN... and they're shocking!"
Scene 2 (Next 7 seconds):
Text overlay: "Don't panic, test and understand!"
Influencer: Okay, deep breaths. Before I freak out completely, let's rewind. The Liberty Gold Standard Water Testing Kit helped me understand what's lurking in my tap water.
Scene 3 (Next 8 seconds):
Influencer (showing the kit): This kit gives you peace of mind with clear results. See if YOUR water is safe to drink! (Points to Liberty Gold Standard logo) #LibertyGoldStandard #WaterSafety #Part2
Call to action: "Link in bio to get your own kit!" (Note: Call to action text will likely be added by TikTok itself)
Idea #6: To swim or not to swim?
"Is My Pool a Chlorine Catastrophe? " (17 Seconds)
Scene 1 (First 3 seconds):
Influencer (wearing a swimsuit grimaces after emerging from a cloudy pool): Ugh! Did someone use too much chlorine again? My eyes are burning! (Looks at the pool water questioningly)
Text overlay: "Is my pool safe to swim in? Testing time!"
Scene 2 (Next 7 seconds):
Text overlay: "Peace of mind in a splash! ✨"
Influencer: Before I cancel pool day, let's get scientific! (Holds up Liberty Gold Standard Pool Test Kit) This nifty kit checks 7 key things in my pool water, so I can relax and enjoy the fun.
Scene 3 (Next 7 seconds):
Influencer (showing the kit and easy-to-use strips): Super easy to use, even for a pool party planner like me! Just dip the strips, compare colors, and get instant results. Stay tuned to see if my pool passes the test! #LibertyGoldStandard #PoolCare #Sponsored
Call to action: "Link in bio to get your own kit and keep your pool party splashtastic! " (Note: Call to action text will likely be added by TikTok itself)
Idea #7: Compare to Competitor
[SCENE START]
[VIDEO START]
[SCENE 1: INT. KITCHEN - DAY]
A popular UGC influencer, Sarah, stands at her kitchen counter. She looks concerned as she holds up a generic water testing kit (or water testing strips and glass of water).
SARAH: (Speaking directly to the camera) "Okay guys, we all know how important it is to have clean water. I've tried a ton of these home testing kits, but I'm never really sure if they're giving me the whole story or even working."
[CUT TO] Sarah now holds up the Liberty Gold Standard Water Testing Kit. Her face lights up.
SARAH: "But then I found THIS! Liberty Gold Standard. And let me tell you, it's a game-changer."
[SCENE 2: MONTAGE]
Quick cuts showing Sarah using the Liberty kit. She fills a test tube (or glass of water), and compares the color to a chart. Mentions unique features and are close-ups of the kit's features:
- The label clearly stating "Tests for 16 Parameters"
- Three separate bacteria test
SARAH: (V.O) "This kit tests for 16 different things! Other kits I've used barely scratch the surface. Plus, it comes with THREE bacteria tests. That's peace of mind you just can't get anywhere else."
[SCENE 3: BACK TO KITCHEN]
Sarah holds up a glass of water.
SARAH: "With Liberty Gold Standard, I KNOW my water is safe. And that's a feeling you can't put a price on."
[ON-SCREEN GRAPHIC] Product shot of the Liberty Gold Standard kit with its logo.
SARAH: "So, ditch those flimsy kits and upgrade to the gold standard. Your health is worth it."
[FADE OUT]
[VIDEO END]
[SCENE END]
SCRIPT NOTES:
- Length: This script is estimated to be around 45 seconds, depending on pacing and editing.
- Tone: Sarah's tone is friendly, relatable, and informative. She's not overly "sales-y," but genuinely enthusiastic about the product.
- Flexibility: The montage can be customized to highlight the specific features the influencer wants to emphasize.
- Call to action: The on-screen graphic and Sarah's final line provide a clear call to action for viewers.
Remember to adapt this script to your specific influencer's personality and style!
Talking Points & Highlights of Product
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How many Test Strips come with your Kit?
Every product varies, but sharing the quantity of strips in kit provides helpful details and sets us apart from other brands. As well as mentioning others items included in kit.
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How many tests are done on each strip?
Each test strip offers a different number of tests. The Pool & Spa kit tests for 7 chemicals, the Complete Water Test kits cover 16 parameters, and one kit contains 3 Bacteria tests as well. The Complete Test Kits evaluates drinking water, pond or rivers. Ensure viewers are informed about the number of tests on each test strip.
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Drinking Water Testing Ideas
Feel free to be inventive with water testing, many want to test tap water, but explore testing well water, ponds, or nearby rivers for comparison. Evaluating the outcomes can also demonstrate the accuracy and precision of the tests.
Do you need a Promo Code?
If you plan on promoting products on Amazon, Tiktok, or other socials please contact us for a promo code. We can make custom codes just for your fans and offer discounts on all products. For inquiries regarding promotional codes, kindly reach out to us. We specialize in crafting bespoke codes tailored to your audience, enabling discounts across our entire product range. Promo codes also enable us to be able to track specific sales related to your efforts and arrange affiliate commissions on sales attributed to you.